Social Media

Social media refers to digital platforms and applications that enable users to create, share, and exchange content and information in virtual communities and networks. These platforms facilitate communication among individuals, groups, and organizations, allowing for the dissemination of multimedia content such as text, images, videos, and audio. Social media encompasses a wide variety of tools and networks, including social networking sites (like Facebook and LinkedIn), microblogging sites (like Twitter), photo and video sharing platforms (such as Instagram and YouTube), and messaging services (like WhatsApp and Snapchat).

The primary characteristics of social media include user-generated content, interactivity, and real-time communication. Users can engage with each other through likes, comments, shares, and direct messaging, fostering a sense of community and connection across geographical boundaries. Social media has significantly influenced modern communication, marketing, and information sharing, often shaping public opinion and cultural trends. It serves various purposes, including social interaction, entertainment, professional networking, and news dissemination.